This is the revolutionary RIBCOR stick from Reebok with power transferring technology that will Blow Your Mind!

The RIBCOR series of sticks from Reebok is all about having a stick that is easier to load and more efficient at generating power for your shot. The quick release of the stick comes from the low-mid kick point, while still providing excellent control and accuracy from the stiffness of the SSX blade. The RIBCOR is among the lightest sticks on the market and is very well-balanced with a nice clean tone on tone graphic look.

Reebok uses high modulus carbon fiber for this stick. The orientation of these fibers creates the High Power Taper Ratio, which means that it has a stiffer top and bottom in relation to the front and back of the shaft. The senior shaft uses a Traditional geometry with square-corners, while the intermediate and junior uses a Contoured geometry with rounded corners for a better fit in smaller hands. The RIBCOR has textured zones throughout the shaft for improved handling and is available with a full Griptonite finish. The senior model is also available with a clear, non-grip finish where the textured zones have a matte finish to them.

So, what's all the buzz about? The carbon fibers are permanently in tension because of the unique visible RIB geometry through the taper. Basically, this means that less effort is required to get the fibers to tense and load because they are already part way there. Part of Reebok's product testing includes actual measurements in a lab setting that shows that the RIBCOR loads differently. But don't take Reebok's word for it, ask someone who has tried it. You'll find that most are impressed with the way the stick POPS!

The SSX blade design simply means that the blade goes from stiff in the heel to extra stiff at the toe. The blade also features what Reebok likes to refer to as their Tri Matrix construction. This is also where the orientation of the fibers comes in to play. The 45° orientation stores and releases energy, while the 0° and 90° orientation adds strength and stability - blade technology that's designed to enhance performance and accuracy of your powerful shot.